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The App Marketer’s Handbook for

iOS 15 User Acquisition

2022 is a year of major change in the App Store for user acquisition. App Marketers now have three important tools for creating a better and more effective UA Strategy.

Filled with insights from industry-leading companies and experts, our latest guide covers everything you need to know about the new era of mobile growth in the App Store.

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Insights by

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With Product Page Optimization, In-App Events, and Custom Product pages now being available for developers, it is time to start implementing these features into your app growth framework.

By leveraging these new capabilities in the App Store, you will be able to increase the effectiveness of both paid and organic user acquisition efforts. This guide includes everything you need to know about the implementation of these features as well as best practices when it comes to creating a product page that converts visitors into users.

What You will Find
in this Comprehensive Guide:

Fundamentals, guidelines, and best practices for:

  • Product Page Optimization
  • Custom Product Pages
  • In-App Events

Recommendations for creating a product page that converts where we covered:

  • App Icons
  • App Previews
  • Screenshots
  • Text Elements
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