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IDFA Deprecation: 

The Impact on ASO Strategies

How to adapt your ASO strategy in the post-IDFA world

IDFA deprecation is just around the corner! As this privacy control will drastically change the way apps measure and track their marketing efforts, the digital world is looking to understand the impact of it on every avenue of their marketing strategy.

If you’re curious to know how this will shape the ASO strategies and how you should brace for the impact, this webinar is for you.

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Şükrü Anıl Özdemir
ASO Advisor

Lauren Park 
Director of ASO

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In this session, Lauren Park, Director of ASO at M&C Saatchi Performance joined us to discuss how the deprecation of IDFA is going to impact ASO strategies and everything you need to know to adapt to the post-IDFA world. 

What We Cover: 

  • Why an optimised storefront is now more important than ever

  • How measurement will need to change on the app store

  • How paid and organic teams will need to work even closer together

 

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Watch the Recording