In this panel, Amit Peled, User Acquisition Manager at Playtika, Ofir Pasternak, Founder & CEO at Persona.ly, Thomas Petit - Independent App Growth Consultant, and Yusuf Barutcu, Apple Search Ads Advisor at SearchAds.com have discussed how app marketers need to get prepared for IDFA Deprecation and their take on the future outlook of the mobile industry without the IDFA.
What we discussed:
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What has changed with iOS 14 already & upcoming changes
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How to measure and optimize UA efforts
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How to work with SKAdNetwork - pros & cons
- Apple Search Ads after iOS 14.5
- Strategies & recommendations for app marketers to operate in the post-IDFA world
- Your burning IDFA questions
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