FIRST QUARTER REPORT
Mobile Advertising Trends 2021
Since the pandemic, the competition amongst mobile apps increased tremendously. Especially certain categories such as Finance, Health & Fitness and Games became much more popular.
This shift caused app marketers to become much more aggressive in their user acquisition strategies. More creatives were published each day through different channels in an attempt to extend existing numbers of users.
Our Data Coverage
Over 25 Million
Creatives
80 Thousand
Publishers
190+ Thousand
Advertisers
Over 15
Mobile Ad Networks
With the deprecation of IDFA with iOS 14.5, carefully planning your ad activities became even more important. Thus knowing the benchmarks and advertising efforts of your competitors is crucial for building an effective paid growth strategy.
With our leading mobile ad intelligence tool, we prepared the Mobile Advertising Trends report for the first quarter of 2021. No matter how big or how small your ad campaign is, this report will help you in your efforts to grow your app.
What You Will Find For Both the App Store and the Google Play Store:
- Top Advertisers In Each Category According to Number of Creatives Distributed
- Top Ad Networks In Each Category According to Number of Unique Creatives Published
- Best Performing Creatives for Each Category
