Moderator: Yusuf Barutcu
User Acquisition Advisor
Head of Product
Sr. ASO Manager
Sr. ASO Account Manager
Chen Ofir, Sr. ASO Account Manager at yellowHEAD, Roy Yanai, Head of Product at AppsFlyer, Laura Krivetskaya, Sr. ASO Manager at Product Madness and Yusuf Barutcu, User Acquisition Advisor at MobileAction gathered for an insightful discussion to talk over adaptive strategies to boost your growth and master your ASO strategy with the iOS 15 release as well as get your burning questions answered.
We talked about:
- How can iOS 15 In-App Events help you grow your app store visibility?
- What you need to know about CPPs & A/B Testing
- How to plan and adjust your ASO strategy
- Pros and Cons of SkAdNetwork Postbacks
- Recommendations for SkAdNetwork troubleshooting
- Reflecting on the new metrics with iOS 15