Getting Ready for iOS 15 with Top Experts

Decode iOS 15 and improve your strategy

Mobile Industry is changing at a rapid pace. The iOS 15 release is knocking on app marketers’ doors soon after adapting to the IDFA changes. What this release reveals for app marketers is no less than a game-changer. So how will you increase your installs and leverage these new features?


Moderator: Yusuf Barutcu

User Acquisition Advisor

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Roy Yanai

Head of Product 

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Laura Krivetskaya

Sr. ASO Manager 


Chen Ofir

Sr. ASO Account Manager

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Chen Ofir, Sr. ASO Account Manager at yellowHEAD, Roy Yanai, Head of Product at AppsFlyer, Laura Krivetskaya, Sr. ASO Manager at Product Madness and Yusuf Barutcu, User Acquisition Advisor at MobileAction gathered for an insightful discussion to talk over adaptive strategies to boost your growth and master your ASO strategy with the iOS 15 release as well as get your burning questions answered.

We talked about:

  • How can iOS 15 In-App Events help you grow your app store visibility?
  • What you need to know about CPPs & A/B Testing
  • How to plan and adjust your ASO strategy
  • Pros and Cons of SkAdNetwork Postbacks
  • Recommendations for SkAdNetwork troubleshooting
  • Reflecting on the new metrics with iOS 15

On-Demand Webinar