APPLE SEARCH ADS
Benchmarks Report 2021
Learn the most recent performance and cost benchmarks for Apple Search Ads.
Find out TTR, CPT, CR and CPA averages and how they differ across categories and storefronts.
Refine your Apple Search Ads strategy based on the industry averages and boost your paid growth with our actionable tips. By comparing your KPI’s to SearchAds.com’s data, you can develop a plan for your 2021 Apple Search Ads strategy!
Our Data Coverage
101 M
taps
1.4 B
impressions
59 M
installs
What will you get?
Apple Search Ads Benchmarks 2021 report includes data from thousands of apps distributed across 60 storefronts.
Apps linked to SearchAds.com accrued 1.4 billion impressions along with 101 million taps, resulting in 59 million installs. The vast amount of data is presented in this report so you can compare and contrast your performance to industry benchmarks.
- Tap Through Rate (TTR)
- Cost per Tap (CPT)
- Conversion Rate (CR)
- Cost per Acquisition (CPA)
- Storefront Benchmarks
For the Gaming category, data is also presented by sub-categories in order to improve the reliability of your insights.
You can also discover the impact of seasons on these benchmarks to evaluate your performance.
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