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Apple Search Ads Benchmarks Report Q1-Q3 2022 

This report compares Apple Search Ads campaign performance in the first three quarters of 2022 with the same period in 2021. You'll get a detailed picture of how key metrics vary by category, date, and storefront.

 

Use this report to establish a baseline for your business. Compare your performance against the averages in this report to identify areas for improvement.

7B
Impressions

398M
Taps

245M
Downloads

What you'll get:

  • Key Metric Benchmarks:  TTR, CR, CPT, and CPA - by category and date
  • Storefront Analysis: Year-over-year comparison of key metrics for top countries
  • The performance of Custom Product Pages in Q1-Q3 2022
  • Insights into where you should be focusing your efforts, and understand what you need to do to improve
  • Find out where you stand, and discover the strategies that are working for your category
Pre-comp 1_3
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